Masterclass: How Colorado Contractors Can Use Local Podcasts to Drive SEO

Hey there, I’m Cooper, the Strategic Growth Advisor for Contractors of Colorado. I help contractors streamline their marketing, win more jobs and scale their businesses.

My background includes extensive experience in corporate communications, where I supported a $1B AUM Financial Advisory firm, and most recently, served as the VP of Business Development for a luxury putting green building company in Denver.

Passionate about all things small business marketing, digital branding, and sales, I founded and grew my media agency, building a following of hundreds of thousands and generating millions of impressions before winding it down last year. Along the way, I hosted over 200 podcast episodes and even delivered a TEDx Talk on the transformative power of networking and how it saved my life.

I don’t share all that to humble-brag, but to let you know that what you’ll find below isn’t just a theory of mine —it’s my hands-on, real-world experience.

The steps below are things you can certainly do yourself. However, if you’re a busy contracting professional, you can hire Contractors of Colorado to handle the execution on your behalf, ensuring it’s done at the highest professional level.

Ready to dive into how to use local podcasts to supercharge your SEO and brand awareness?

Let’s go!

1. Identify Relevant Podcasts

The first step? Research and find 5-7 podcasts that are relevant to your industry. Forget about going on Rogan right now—think local. Chamber of Commerce, Contractors of Colorado, and other regional or mid-tier podcasts are perfect targets. These podcasts are highly engaged and can make a huge impact for your brand.

2. Reach Out to Hosts

Now that you’ve got your target podcasts, it’s time to make your move. Reach out to the podcast hosts and pitch your expertise. Tell them what you do, why you’re passionate about it, and how you’d love to contribute to their show. If possible, look for podcasts that also record video.

3. Appear on Podcasts

Next, get yourself booked! Aim to appear on as many podcasts as possible (ideally 10-40 minute episodes). While you’re recording, snap a behind-the-scenes photo and share it on your social media channels. Tag the podcast, and let your followers know when they can hear you on the show. It’s all about building excitement before the episode drops. (and allows you as much marketing collateral as possible)

4. Amplify Your Content

When the episode goes live, grab the links (Spotify, Apple Podcasts, YouTube, etc.) and save them. Now, reshare any social media posts the podcast page makes about the episode.

Still with me?

5. Now it’s Time to Repurpose for SEO

Here’s where the real SEO magic happens.

Take that podcast episode link and embed it in a blog post on your website.
Use AI or hire someone to transcribe the conversation in written form.
Post this blog on your site with SEO-friendly keywords in the title.
Send the blog out in your company newsletter. No newsletter? It’s time to start one. (Don’t know how? We can help you)

6. Maximize Content Reach

Now, let’s take things up a notch.

Ask the podcast host for the raw footage. Be clear you’ll respect the content, but you want to chop it up into smaller clips.
Edit the episode into 5-7 short clips (60-90 seconds each) where you share key insights. If editing’s not your thing, hire someone—it’s worth the investment!
Post those clips on Instagram Reels, TikTok, Facebook Reels, and any other platform where your target audience hangs out. Don’t forget to include SEO keywords in the captions!
Keep an eye on the organic reach in your business account dashboard. Respond to comments, and send clips directly to prospects.

7. Boost Your Best Clip

Which clip performed the best? Time to supercharge it with a paid ad.

Study the engagement and now let’s convert it to a paid ad on your Facebook & Instagram page. (Not sure how to do this? We do it for our clients)
Budget $100-$500 per month.
Link the ad to a landing page where people can book consultations or request estimates.
Make sure the leads flow directly into your CRM (don’t have one? We can set that up for you).

8. Convert Leads to Clients

It’s time to seal the deal.

Set up meetings with your leads.
Visit their properties.
Pitch your services, do your normal pre-project site visit
Close the deal, collect cash
Repeat!

Can You Do This Once a Quarter?

Imagine the SEO boost and brand awareness your business would get by executing just one podcast strategy per quarter. It’s totally doable, and many of your competitors are already executing this playbook.

Admittedly, It’s a lot of work, but the results are totally worth it. Interested in Contractors of Colorado running this playbook for your contracting business?

Cooper Simmerman, MBA

Strategic Growth Advisor

Contractors of Colorado