A Door Hanger Strategy That Actually Works For Contractors
When you’re out on a job site, whether installing artificial turf, building a deck, or replacing a roof, you’re already in the perfect position to market your services—without even leaving the street. Instead of relying on random door hangers that may or may not get noticed, why not use a strategic and engaging approach that makes an immediate impact?
Introducing the Neighbor Notice—a simple, cheeky, and highly effective way to let the closest neighbors know about your work while turning them into potential customers. By leveraging curiosity and visibility, you can create instant credibility and generate leads without additional effort.
Why It Works
Think about it: when you’re working on a project, the neighbors are watching. They’re seeing your crew in action, noticing your professionalism, and witnessing the transformation firsthand.
By placing a Neighbor Noise Notice on the 10 closest houses, you’re giving them an easy way to learn more about your services while acknowledging the noise and disruption in a lighthearted way.
How to Use the ‘Neighbor Noise Notice’ Effectively
Follow these simple steps to implement this strategy on every job site:
- Create a Door Hanger That Stands Out
- Use a bold, funny headline like: “Sorry for the Noise—But Your Neighbor’s House is About to Look Amazing!”
- Include a high-quality image of your work and a short description of your services.
- Offer a discount or incentive for neighbors who book within 30 days.
- Deliver to the 10 Closest Houses
- Identify the five houses on either side of your job site (or across the street if necessary).
- Walk up and place the door hanger while your crew is working so people associate it with the project happening next door.
- Mention the Neighbor’s Project
- Customize the messaging: “We’re currently installing a new artificial turf lawn for your neighbor, check it out when you walk by!”
- This builds instant credibility because they can see the quality of your work in real-time.
- Include a Call to Action
- Make it easy for neighbors to contact you by including your phone number, website, and social media.
- A simple line like: “Thinking about a similar project? Call us for a free estimate!” can encourage immediate action.
- Follow Up if Possible
- If a neighbor stops by to ask questions, engage with them and offer to send a quote.
- If you’re finishing a project, consider knocking on a few doors and introducing yourself in person.
Make This a Habit on Every Job
This strategy requires no extra travel and minimal effort but has a high impact. The best leads often come from referrals, and this method taps into that network naturally. Plus, when homeowners see you working nearby, they’ll feel more comfortable reaching out since they know you’re already trusted by their neighbors.
Why Work with Contractors of Colorado?
We’re not just a marketing agency—we’re Colorado’s #1 contractor growth network.
With deep roots in Colorado’s contractor community, we provide the strategies, connections, and resources needed to elevate your business. Our expert-driven approach to marketing, branding, and networking ensures you stay ahead in a competitive market.
What We Offer:
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Blog Author: Cooper Simmerman, MBA – Strategic Growth Advisor