Marketing Playbook: “Aging-in-Place” Home Contracting in Colorado

Why This Matters

Colorado is known for its vibrant, active population, but many of today’s young adults—aged 25 to 40—are facing a growing challenge: how to care for their aging parents.

The Baby Boomer generation is rapidly entering retirement, and while approximately 78% plan to “age in place,” financial and practical barriers make it increasingly difficult to remain in their homes. Many adult children in Colorado are stepping up, choosing to remodel their own homes to accommodate aging parents and avoid the financial and emotional strain of senior living facilities.

For Home Contractors Remodelers, this presents a significant and growing opportunity.

The Problem

Whether seniors stay in their own homes or move in with their adult children, most homes are not equipped to support safe and accessible senior living. Common challenges include:

Bathrooms: Slippery surfaces and hard-to-reach fixtures increase fall risks. Solutions include grab bars, walk-in showers, and non-slip flooring.
Entryways: Stairs and narrow doorways hinder mobility. Contractors can add ramps, zero-threshold entrances, and widen doorways for easier access.
Stairways: With reduced mobility, stairs become a major challenge. Installing stairlifts or relocating essential living spaces to the main floor can help.
Lighting: Poor lighting increases fall risks. Adding bright LEDs, motion-sensor lighting, and under-cabinet illumination enhances visibility.
Kitchens: High shelves and heavy drawers create accessibility issues. Lower countertops, pull-out shelving, and easy-glide drawers improve functionality.
Flooring: Rugs and uneven surfaces are tripping hazards. Slip-resistant flooring like vinyl or hardwood creates a safer environment.
Smart Technology: Seniors benefit from voice-controlled lights, thermostats, and medical alert systems for safety and convenience.
Plumbing Fixtures: Knob-style faucets and low toilets can be difficult to use. Replacing them with lever faucets, raised-height toilets, and bidet attachments adds comfort and accessibility.
Security Systems: Video doorbells, intercoms, and advanced smoke or CO detectors linked to caregivers enhance safety and peace of mind.

These home modifications are not just valuable—they are necessary. And Colorado families are willing to invest in them.

Why This Market Is Growing

The financial and emotional realities for Colorado families make this niche highly lucrative for contractors:

High costs of senior living facilities: With assisted living facilities often costing $5,000 to $10,000 per month, many families are searching for affordable alternatives.
Limited retirement savings: The average Baby Boomer has only $200,000 saved for retirement, making long-term assisted living financially unsustainable.
Practical solutions: More families are choosing to “seniorfy” their homes—remodeling basements, guest suites, or building additions to create accessible living spaces.
Desire for proximity: Many families prefer to keep aging parents nearby, strengthening relationships while avoiding the stigma and isolation associated with senior living facilities.

How Colorado Contractors Can Lead This Market

To capture this growing demand, contractors need more than just remodeling skills—they need a strategic, well-positioned marketing plan that speaks directly to this audience.

Educate & Position Your Brand

Partner with senior living experts, physical therapists, and occupational therapists to design spaces that are ergonomic and accessible.
Showcase your work with real-life examples, before-and-after transformations, and testimonials.
Develop a marketing message focused on empowering families to keep their loved ones at home safely and comfortably.

Leverage Targeted SEO & Digital Marketing

Use strategic keywords like “age-in-place remodeling Colorado,” “accessible home renovations Denver,” and “senior home modifications.”
Build trust in your community with local case studies, educational content, and thought leadership on social media.

The Bottom Line

From 2025 to 2040, the demand for senior-friendly home modifications will continue to surge. Contractors who proactively invest in this niche, understand its social and financial implications, and implement smart marketing strategies will not only grow their businesses but also make a lasting impact on families across Colorado.

This isn’t just about remodeling—it’s about restoring dignity, fostering independence, and giving families peace of mind.

Want to grow your business in this booming niche?

At Contractors of Colorado, we help contractors execute and scale their marketing strategies—so you can focus on what you do best: building.

Why Work with Contractors of Colorado?

We’re not just a marketing agency—we’re Colorado’s #1 contractor growth network.

With deep roots in Colorado’s contractor community, we provide the strategies, connections, and resources needed to elevate your business. Our expert-driven approach to marketing, branding, and networking ensures you stay ahead in a competitive market.

What We Offer:

✅ SEO & Websites – We create high-converting, SEO-optimized websites designed to rank higher on Google, generate quality leads, and drive real business growth.

✅ Branding & Social Media – Stand out with expert branding, professional graphic design, and full-service social media management, including content creation, strategy, and execution.

✅ Networking & Referrals – Connect with top-tier contractors, industry professionals, and exclusive partners through live networking events, referral programs, and co-working access.

✅ Business Consulting – Gain expert guidance on scaling your business with one-on-one consultations, entrepreneurship assessments, and strategic advisory services.

✅ Multimedia & Content Creation – Elevate your brand with professional headshots, podcast features, and high-quality branding videos produced quarterly.

✅ Financial & Business Essentials – From fractional CFO services and bookkeeping to legal contracts and operational support, we provide the infrastructure to help you run a profitable and organized business.

✅ Advertising & Lead Generation – Maximize your reach with expert ad setup, targeted digital campaigns, and strategic marketing to generate consistent leads.

2025 is your year Book a strategy session

Blog Author: Cooper Simmerman, MBA – Strategic Growth Advisor