How to Grow a $1M Dog Waste Business: A 10-Step Marketing Playbook

Time is the most valuable resource people have, and homeowners are more willing than ever to pay for services that free up their schedule. A dog poop removal business is a simple yet highly profitable service that capitalizes on convenience and cleanliness. Pet owners—especially those with artificial turf—want a clean, odor-free yard without dealing with the hassle themselves. With the right marketing strategy, you can quickly scale this business from scratch to $1M in revenue.

This playbook outlines the 10 essential steps to launching, growing, and scaling a successful dog poop removal service while leveraging digital and in-person marketing. Partnering with Contractors of Colorado will accelerate your success through expert marketing, SEO, and social media branding strategies tailored for blue-collar businesses.

10 Steps to Scale from $0 to $1M in Revenue

Step 1: Identify High-Value Customers & Market Density

- Focus on suburban neighborhoods with hundreds of similar-sized homes.

- Target HOAs, as they often look for community-wide pet waste solutions.

- Emphasize artificial turf owners who need frequent cleanings to avoid odor buildup.

- Research areas where homeowners are likely to pay for convenience services.

Step 2: Build a Recognizable Brand

- Choose a catchy, professional brand name and a clean, modern logo.

- Develop a website with a strong call to action and SEO-focused content.

- Set up Google My Business, Yelp, and Nextdoor for credibility and local exposure.

- Ensure branding is friendly and professional to appeal to pet owners.

Step 3: Leverage Digital Marketing for Immediate Leads

- Google My Business Optimization: Encourage reviews and post regular updates.

- Local SEO: Rank for searches like “dog poop removal near me.”

- Social Media Marketing: Use Instagram, Facebook, and TikTok for visibility.

- Nextdoor Ads: Target local homeowners directly with promotional offers.

- Website & Landing Pages: Optimize pages with clear pricing and easy booking.

Step 4: Grassroots In-Person Marketing

- Flyers & Door Hangers: Distribute in high-density pet-friendly neighborhoods.

- HOA & Apartment Partnerships: Offer exclusive community discounts.

- Referral Program: Give customers $10 off for each successful referral.

- Local Pet Stores & Vet Offices: Set up referral cards and exclusive promotions.

Step 5: Paid Digital Ads for Fast Growth

- Google Ads: Target pet owners actively searching for waste removal services.

- Facebook & Instagram Ads: Use geo-targeting to reach ideal customers.

- Retargeting Ads: Show ads to people who have visited your website or social pages.

Step 6: Establish Community Presence & Partnerships

- Sponsor dog parks and pet-friendly events to gain visibility.

- Partner with dog trainers, groomers, and pet hotels for referral swaps.

- Offer free first-time services to local influencers for social media exposure.

Step 7: Retention & Upsells to Increase Profits

- Offer premium add-ons like deodorizing treatments and artificial turf sanitation.

- Launch VIP subscription plans with priority scheduling and discounts.

- Develop a loyalty program rewarding long-term customers.

Step 8: Expand to New Areas & Optimize Route Density

- Focus marketing efforts on adjacent high-density neighborhoods.

- Optimize routes to reduce drive time and fuel costs.

- Hire part-time workers to handle overflow demand and scale efficiently.

Step 9: Content Marketing & PR for Authority

- Start a YouTube channel with pet care and yard cleanliness tips.

- Run an SEO-driven blog with articles like “Why Dog Poop Cleanup Matters.”

- Get featured in local news outlets as a growing business success story.

Step 10: Systematize & Scale Beyond $1M

- Invest in CRM software for streamlined scheduling and customer management.

- Develop SOPs (Standard Operating Procedures) for easy hiring and training.

- Consider franchising or licensing your brand in new regions.

How Contractors of Colorado Can Help You Scale Faster

- Digital Marketing Expertise: From local SEO to social media branding, we handle it all.

- Paid Ad Management: Optimize Google and Facebook ads for maximum ROI.

- Website & Lead Generation: Build high-converting landing pages and automated lead funnels.

- Monthly Networking Events: Connect with other business owners and growth-minded contractors.

- Scalable Strategies: We specialize in helping blue-collar businesses grow from small operations to industry leaders.

Why Work with Contractors of Colorado?

We’re not just a marketing agency—we’re Colorado’s #1 contractor growth network.

With deep roots in Colorado’s contractor community, we provide the strategies, connections, and resources needed to elevate your business. Our expert-driven approach to marketing, branding, and networking ensures you stay ahead in a competitive market.

What We Offer:

✅ SEO & Websites – We create high-converting, SEO-optimized websites designed to rank higher on Google, generate quality leads, and drive real business growth.

✅ Branding & Social Media – Stand out with expert branding, professional graphic design, and full-service social media management, including content creation, strategy, and execution.

✅ Networking & Referrals – Connect with top-tier contractors, industry professionals, and exclusive partners through live networking events, referral programs, and co-working access.

✅ Business Consulting – Gain expert guidance on scaling your business with one-on-one consultations, entrepreneurship assessments, and strategic advisory services.

✅ Multimedia & Content Creation – Elevate your brand with professional headshots, podcast features, and high-quality branding videos produced quarterly.

✅ Financial & Business Essentials – From fractional CFO services and bookkeeping to legal contracts and operational support, we provide the infrastructure to help you run a profitable and organized business.

✅ Advertising & Lead Generation – Maximize your reach with expert ad setup, targeted digital campaigns, and strategic marketing to generate consistent leads.

2025 is your year Book a strategy session

Blog Author: Cooper Simmerman, MBA – Strategic Growth Advisor