AI is Flipping SEO Upside Down – Here’s what Colorado Contractors Can Do

If you’re a contractor in Colorado, you’ve probably noticed the digital landscape shifting. Google is no longer just a search engine—it’s an AI-powered answer machine, and that’s changing how customers find you online!

At Contractors of Colorado, we’ve helped contractors—roofers, remodelers, HVAC specialists—boost search results with proven SEO strategies. 

But now? SEO isn’t just about keywords and backlinks. AI is rewriting the rules, and if you’re not using step-by-step videos, full length podcasts, and dynamic social content, you’re falling behind.

Longer searches—like “how do I fix a leaky roof in Denver during winter”—now trigger AI Overviews, Google’s instant answers that show up before website links. (See below)

Clicks to websites are down 3-4% because searchers are getting information without even visiting a page. Fewer clicks mean fewer leads—unless you adjust.

What’s Changing?

• Google could be prioritizing visuals, videos, and step-by-step content over traditional blogs.
• Clearly written “How-to” and tutorial-style content is getting pushed to the top of search results.
• YouTube videos are becoming Google’s go-to source for technical questions. (Tik-Tok, Youtube Shorts, IG Reels style content)

Instead of only writing blogs, you need to create the content AI actually promotes—quick, engaging, and informative.

• Photos & Infographics – A labeled image of foundation damage could possibly outrank a 1,000-word article.
• Short-Form Videos – A 30-second clip on how to unclog a drain has a better shot at appearing in AI Overviews than an old school text only blog post.
• Podcasts & Interviews – A quick Q&A with an HVAC expert builds trust and ranks for long-tail searches. (We have a Masterclass Blog out now on how Contractors can use our podcast to boost SEO!)

Why Contractors of Colorado is the Right Partner

We’ve been ahead of this shift, and unlike traditional marketing agencies, we do more than SEO—we help contractors create, optimize, and distribute the right content.

• On-Site & Studio Filming – We film podcasts, job site walkthroughs, and Q&A videos to turn your expertise into content that ranks.
• SEO & AI Optimization – We structure content so it’s preferred by Google’s AI, increasing your visibility.
• Social Media & Lead Capture – We break content into bite-sized clips for Instagram, Facebook, LinkedIn, and TikTok, turning views into real leads.

The Bottom Line

Traditional SEO alone won’t cut it anymore and Contractors of Colorado helps you stay ahead with a turnkey creative media strategy.

Let’s get you ranking, engaging, and converting leads.