10 Guerrilla Marketing Strategies Contractors Can Use for Under $100
It might be the slow season for your business, and you likely understand the value of investing in a website, SEO, and other advanced digital marketing strategies. But what if you only have a few hundred dollars to work with? Don’t worry—I’ve got you covered.
For less than $100, you can implement creative, practical, and highly effective guerrilla marketing tactics to generate leads, build brand awareness, and keep your calendar full.
Here are ten low-cost strategies to jumpstart your marketing efforts.
- Branded Yard Signs ($50-$100)
After completing a project, leave a professionally designed yard sign with your company name, logo, and phone number in front of the job site. This creates organic referrals and catches the attention of neighbors looking for similar services. Print at least 5 and rotate them through your job sites.
- Magnetic Truck Signs ($30-$80)
Your work vehicle is a moving billboard. Invest in magnetic signs with your business name, phone number, and a short tagline. Every time you’re on the road or parked at a job site, potential customers see your brand.
- Referral Discount Cards ($20-$50)
Print simple referral cards offering existing customers a small discount or reward for referring new business. This builds trust and encourages word-of-mouth marketing. Maybe get 20 $5 dollar local coffee shop cards can give them to your best customers from last year with a friendly note.
- DIY Video Marketing ($0-$100)
Use your smartphone to create short, informative videos about common problems and solutions in your trade. Share them on Facebook, Instagram, and YouTube to establish authority and attract potential clients. Yes, highly produced videos are nice, but you can record simple videos for free on your phone.
- Neighborhood Flyer Drops ($100)
Print simple, well-designed flyers and distribute them in targeted neighborhoods. Try 50 houses. Focus on areas with homes that match your ideal client, and include a call to action with an incentive like a free estimate or discount.
- Leverage Contractors of Colorado Facebook Group
Engage our 21,000+ member Facebook community, offering helpful advice and solutions (without being overly salesy). Engaging in discussions will organically lead to job inquiries.
- Sidewalk Chalk Ads ($5-$20)
If you’re working in a high-traffic pedestrian area, use sidewalk chalk to write your company name, website, and a quick message near your job site. It’s eye-catching, creative, and disappears naturally over time.
- Sticker Branding ($30-$70)
Order custom stickers with your logo and slogan and hand them out to customers or place them on job site equipment, toolboxes, and community boards. It’s a subtle way to keep your brand visible.
- Customer Testimonial Campaign ($0-$50)
Ask satisfied clients for short video testimonials or written reviews. Feature these testimonials on your website, social media, and promotional materials to build trust with potential customers.
- Local Business Partnerships ($0-$100)
Team up with complementary businesses like real estate agents, landscapers, or hardware stores to exchange referrals and co-promote services. A simple agreement to recommend each other can lead to steady business. Maybe you say “Every lead I close that you send me, I will send your family out to dinner at a local restaurant”
Conclusion
These guerrilla marketing tactics prove that you don’t need a massive budget to make an impact. As you build momentum and generate revenue, you can reinvest into more advanced marketing strategies.
The key is to stay consistent, get creative, and make your brand impossible to ignore. Start small, build trust, and let these cost-effective strategies open the door to bigger opportunities.
Why Work with Contractors of Colorado?
We’re not just a marketing agency—we’re Colorado’s #1 contractor growth network.
With deep roots in Colorado’s contractor community, we provide the strategies, connections, and resources needed to elevate your business. Our expert-driven approach to marketing, branding, and networking ensures you stay ahead in a competitive market.
What We Offer:
✅ SEO & Websites – We create high-converting, SEO-optimized websites designed to rank higher on Google, generate quality leads, and drive real business growth.
✅ Branding & Social Media – Stand out with expert branding, professional graphic design, and full-service social media management, including content creation, strategy, and execution.
✅ Networking & Referrals – Connect with top-tier contractors, industry professionals, and exclusive partners through live networking events, referral programs, and co-working access.
✅ Business Consulting – Gain expert guidance on scaling your business with one-on-one consultations, entrepreneurship assessments, and strategic advisory services.
✅ Multimedia & Content Creation – Elevate your brand with professional headshots, podcast features, and high-quality branding videos produced quarterly.
✅ Financial & Business Essentials – From fractional CFO services and bookkeeping to legal contracts and operational support, we provide the infrastructure to help you run a profitable and organized business.
✅ Advertising & Lead Generation – Maximize your reach with expert ad setup, targeted digital campaigns, and strategic marketing to generate consistent leads.
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Blog Author: Cooper Simmerman, MBA – Strategic Growth Advisor
